‘Novelty’ Is One of the more abused phrases in the watch industry. Virtually, it’s applied to explain the steady stream of new versions and patterns getting produced by watchmaking brands. But along with that, it conveys a way of newness and — promoting departments fervently hope — exhilaration. For example, https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/